About us

Holly Tong, florist and Runa Kuru, Photographer.

Based in beautiful Gisborne, New Zealand. Runa Kuru (photographer) originally from Iceland, and Holly Tong (florist) from New Zealand, are the two women behind the self-titled brand.

“Our body of work is inspired largely by the Dutch masters of the 15th and 16th centuries. Our dark and moody painterly feel photographs intend to invite you to look further into their depths and discover more. Florals dancing on the edge of darkness, present but concealed. Our images capture and observe the fleeting beauty of the cut flower. As Frida Kahlo said once “I paint flowers so they will not die” this same idea of preserving a moment of beauty and celebrating natures life cycle is a strong motivation in our work. Runa’s experience as a portrait photographer is hugely influential in how we approach our photo shoots. Capturing movement, natural character and imperfections as part of the full narrative. We use natural light and work outside, adding things from the garden as we need.”

Their first collection of large-scale prints was launched in 2017 with great success. Their second collection was released in 2018, and third in late 2019. Their work has been admired far and wide. Their image "Volucris" was selected as one of the 25 exhibited photographs in the 2018 international art awards, Arte Laguna Prize, in Venice, Italy, which they attended in person. They exhibited at The Other Art Fair in Melbourne in 2019 and “The NZ Art Show” in 2019, and again in 2021.

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